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Awards Case Studies

Awards Case Studies

An inside look at the successful strategies behind advertising and marketing campaigns entered into The Drum Awards.

tena

Award Winning Stories: how Tena smashed outdated taboos

10 December 2020
News UK

How News UK protected and connected employees during lockdown

26 November 2020
bt

Why BT encouraged families to ‘Code a Cake’

26 November 2020
cricket

How England & Wales Cricket made the sport seem less ‘Downton Abbey’ among 16-24 year olds

26 November 2020
pets

Petplan leveraged content to avoid competing on price

25 November 2020
The Drum Recommends

Award Winning Stories: how Bind Media, Hallam & iCrossing UK became top recommended agencies

23 November 2020
Promoted

How Gymshark leveraged Pinterest to provide inspiration during lockdown

18 November 2020
The Drum Awards

Girls Who Code promoted offline activism with an online march

14 August 2020
IBM

IBM asked software developers to take on the wrath of Mother Nature

13 August 2020
inclusion

Snag Tights widened its market by embracing inclusion

12 August 2020
Shutterstock

Shutterstock localised its EMEA display campaigns based on data insights

10 August 2020
Papa John's

How Papa John’s reinvented its brand for British pizza lovers

10 August 2020
Digital Advertising

How NFL Game Pass segmented data to reach the sales end zone

06 August 2020
Awards Case Studies

Ecoparking: Hyundai and Havas's roadmap for turning car-parking into recycled plastic

03 August 2020
Awards Case Studies

How the US Postal Service and MRM delivered increased ROI

03 August 2020
Carlsberg

Why Carlsberg amplified the haters with its 'Mean Tweets' campaign

29 July 2020
Spotify

How Spotify turned up the volume for its UK advertisers

29 July 2020
Goodby Silverstein & Partners

How Daughters of the Evolution used AR to rewrite the history books

23 July 2020
Awards Case Studies

Racold and WATConsult turned mispronunciations into sales in India

22 July 2020
PPC

How Miele UK and Circus PPC delivered 575% growth with paid search

21 July 2020
Awards Case Studies

How Aldi boosted retail traffic while reducing its flyer drops

20 July 2020
The Drum Awards

How Japanese airline ANA boosted its recognition among US millennials

20 July 2020
Media Buying & Planning

Why Premier Protein decided to shake-up its media buying strategy

20 July 2020
B2B Marketing

Award Winning Stories: How Rockwool tapped Bond to celebrate its heritage

17 July 2020
Samsung Galaxy

Samsung rolled out the red carpet to train Verizon sales reps

16 July 2020
Unicef

Unicef UK leveraged paid social to promote Paddington’s Postcards

10 July 2020
Heineken

How Heineken refreshed its sales with real-time data

09 July 2020
diageo

Weekend Not Wasted: how Diageo promoted the benefits of responsible drinking to Gen Z

09 July 2020
Sky News

How Sky News took viewers inside the headlines with the App of the Year

07 July 2020
mastercard

Why Mastercard created the world’s first ‘live’ trophy at the Rugby World Cup

07 July 2020
Guide Dogs

Why Guide Dogs put the focus on video with its Blind Hacks campaign for the visually impaired

07 July 2020
new balance

Award Winning Stories: How Zak helped New Balance become a player in football

01 July 2020
HuffPost

How HuffPost UK broke free of the London bubble with its national news coverage

01 July 2020
Nature

Boldly nerdy, proudly geeky: how Nature became the specialist media news site of the year

29 June 2020
BBC

How the BBC’s Shared Data Unit teaches journalists to find the news 'hiding in plain sight'

23 June 2020
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