The Drum’s the record unemployment that's happening across the globe and the well-being of job seekers. One of the biggest things we’re focused on is destigmatizing asking for help in your career search. We know, obviously from the LinkedIn perspective, that your network is a critical way that most people get jobs. But there is absolutely a stigma where people feel like they can’t ask for help and that it’s embarrassing to be unemployed. That’s why we recently launched was a photo frame that goes on your profile that says: ‘#OPENTOWORK.’ For the three million members who adopted it, they received 40% more In-Mails from recruiters just by adding the frame. In some respects that even surprised us. So, we developed a campaign around that just to show the rest of our members that there really is this power in asking for help.”
3. Stay agile and always keep learning. ”People love the buzzwords like transformation and innovation. This year has made it incredibly clear that if you aren’t growing, changing and adapting you’re likely not going to make it and you’re not going to thrive. One of the things that just immediately jumped on LinkedIn when we hit the pandemic was the amount of learning that started happening on the platform. We’re seeing members conduct millions of hours of LinkedIn Learning every week — which has more than doubled year-over-year.
There are dramatic increases in the amount of learning that CMOs and comms leaders are doing. Many are dealing with traditional channels just evaporating overnight — all of a sudden digital is your only vehicle. We saw social media marketing videos increase 300% in viewership among marketers compared to last year and digital marketing video consumption increase 195%.
We’re also seeing a significant increase in content that helps leaders grow their understanding, their tools and their consciousness in the areas of diversity and equity. One of our more popular courses is called ’Confronting bias: thriving across our differences.’ We saw a 572% increase for that course. So that’s another area that just we’re continuing to create content on a real-time basis.
[When it comes to discussing important issues overall], people have turned to the platform, probably even faster than we expected. It makes total sense. Your workplaces disappeared and people needed a place to have those conversations.
A really interesting [development] that we’re working through constantly is that conversations that never happened before at work are now work-conversations. You never used to talk about race at work. That’s a very important work conversation now. You never used to talk about politics at work. That is a very real topic now. LinkedIn, along with the rest of workplaces, are learning how to enable those conversations to happen in a safe and constructive way. We 100% believe those conversations need to happen on LinkedIn and that’s how we'll move forward and raise consciousness across the board. We also have to figure out how to do them in a way that is open, honest, constructive, safe and trusted for our members. That’s something that we’re continuing to work through, with our members, on a day-to-day basis.”
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