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BBC: Like Nowhere Else by BBC Creative

Client: BBC
Date: Nov 2020
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The BBC has unveiled a trippy set of ads that pay homage to the live and on-demand content available on iPlayer, to remind its viewers that the platform is 'Like Nowhere Else'.

As with any work of surreal art, it's hard to make rational sense of the set of 12 films. In one ad, Louis Theroux is seeing lovingly cradling Cliver Myrie, who cradles Theroux, and so on and so forth, in a repetitive cycle that hypnotises the eyes.

Other ads see Eastenders veteran Ian Beale crying tears onto Wimbledon tennis tournament and a family of profiteroles sit watching their dad on Masterchef.

The ‘Like Nowhere Else’ launch campaign celebrates a host of iconic live events and BBC shows; paying homage to the grand slams, headliners, characters and catchphrases that have become part of collective consciousness. It remixes these moments in original, irreverent ways, to create something truly unique.

Aimed at new audiences that are tuned into popular culture, the campaign emphasises the BBC’s role in creating iconic cultural moments that transcend its channels and services.

Credits

BBC CREATIVE

ECD - Helen Rhodes

Head of Planning - Mike Lean

Head of Production - James Wood

Creative Director - Becca Pottinger

Creative - Fred Rodwell

Senior Producer - Rachel Roberts

Project Manager - John Trevor

Senior Planner - Rosanagh Ker

Production Managers - Polly Georgieva & Dan Robinson

Production Coordinators - Sam Dobbyn & Beth Morsen

Researchers - Anneka Harry & Farad Painchun & Ed Hobson

Head of Pictures - Jane Record

CREDITS

Design Lead - Mirjami Qin

Senior Designer - Johnny Ace

Static Designer - Gavin Andrews

Motion Designer - Rich Sutton

Social Designer - Jack Freeman

BBC MARKETING

Portfolio Head of Marketing - Kerry Moss

Marketing Manager - Nick Gilmer

Marketing Executive - Lucy Hodson & Elysia Mountain

Media Portfolio Lead - Tony Dalton

Campaign Planner - Gemma Threlfall

Havas Account Manager - Harry Alty

PRETTYBIRD UK

Director - Yousef

Director of Photography- Ian Murray

Stills photographer - Joseph McDonald

Executive Producers - Juliette Larthe & Ted Thornton

Head of New Business - Mia Powell

Producer - Paulette Caletti

Line Producer - Jake Parker

Production Manager - Freddie Wright

1st Assistant Director - Sam Roffey

Gaffer - Josh Maclaren

Sound Recordist - Edwin Weiss

Set Designer - Anna Williams

Model Maker - Emma Jeans

Production Designer - Katie South

Costume Designer - Melanie Nute

Hair Stylists - Chloe Rose & Tash Livesey

FACTORY

Sound Design & Mix - Mark Hills

Audio Producer - Beth Massey

GLASSWORKS

Editor - Pete Fullarton

Online editor - Duncan Malcolm

Colourist - Jonny Thorpe

Post Production Producer -

Abi Klimaszewska & Roman Lukyanov

WE ARE COVERT

VFX Artist - Ryan Game

VFX Producer - Simon Russell & Max Murphy

Co-Founder - Toby Wheeler

COLLABORATORS

Smearballs, Dominic Spall, Felix von Liska,

Dave Packer