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As the role of marketing continues to evolve, marketers find themselves assuming greater leadership and responsibility for growth. But is there a clear route to the top? Join Ian Mclernon, a former marketer at Coors, Moet Hennessey and Dior, and currently the president and CEO of Rémy Cointreau Americas in a conversation with The Drum associate editor, Sonoo Singh to talk about how marketing can be the perfect breeding ground for future business leaders.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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